Sue Aitken Marketing

Sue Aitken Marketing


Welcome to Sue Aitken Marketing

The UK marketplace is becoming increasingly competitive. The dominance of the major multiples, and the problems associated with obtaining and maintaining listings for smaller brands, means its extremely difficult for niche brands to establish themselves in the minds and hearts of consumers. The investment required for smaller brands to drive consumer sales is often prohibitive, leaving them reliant on shelf presence and word of mouth. There appears to be a gap in the provision of marketing services with little in the middle ground between the trade marketing provided by distributors and brokers and the communications specialists such as advertising agencies.

I've set up my business to bridge this gap to offer a bespoke service to smaller brands trying to grow sales in the UK market but without either the million pound budgets or substantial resources of the multi-nationals.